Summary:
http://www.recognizedexpert.com/expert/attachments/f5/134d1212189617-how-run-successful-direct-mail-marketing-campaign-doug-king-dougk.jpg Direct Mail Marketing can be one of the best investments you make in your business or one of the worst. The determining factor is your knowledge of how the process works.
Doug King works for the United States Postal Service as a Direct Mail Strategist. He has been involved with direct mail marketing for over 25 years. When it comes to knowing what works and what doesn't, Doug knows his stuff.
In this program, Doug talks about the components of a successful direct mail marketing campaign. He is going to tell you what works and why along with providing you with all the resources you'll need to make your next campaign a huge success.
http://www.recognizedexpert.com/audio/dougk.mp3
After you listen to the show, stop by the Post Office and check out all the cool tools they have to help you succeed on your next direct mail campaign (http://www.usps.com/directmail/welcome.htm?from=home&page=directmail).