Friday, June 10, 2011
Building a Business With Back-End Products
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Podcast Episode Summary
A back-end product is anything you sell to your customer — after your initial sale. Why Develop Back-End Products? Getting new customers is the traditional way to build your business. But it’s also the most expensive. That’s because the highest marketing costs are incurred up front to attract new customers. Or stated another way, it’s [...]
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