Sunday, June 22, 2008
CB 020: LOHAS: The Largest Market that No One's Ever Heard Of
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Podcast Episode Summary
If you buy products that are aligned with the values of health, sustainability, and environmental protection then you may be a member of the LOHAS market, one of "the largest markets that no one's ever heard of." LOHAS, which stands for Lifestyles of Health and Sustainability, is a $300+ billion dollar market-segment, or approx. %30 of the US consumer market.
Ted Ning, the director of LOHAS Journal, and expert on the LOHAS market joins us to discuss the importance of this growing movement, and helps us dissect it's many facets. Find out whether you are an early adopter, naturalite, drifter, conventional, or as the host Duff calls them "apathetic youth." Also listen in as we discuss Barack Obama and the interesting (but not often discussed) relationship between politics and business.
This is part 1 of two-part series. Listen to Part 2, Big Business and LOHAS: How Green is Green Enough?
Resources:
- LOHAS.com
- The LOHAS Forum
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