Sunday, June 22, 2008
CB 021: Big Business and LOHAS: How Green is Green Enough?
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Podcast Episode Summary
Are big businesses like Walmart and Monsanto more conscious then you might think? Why isn't the United States developing alternative energy technologies as quickly as other countries? And was the counter-cultural revolution of the 60's the beginning of a larger megatrend whose culmination we are now participating in?
Listen in as we discuss the trends, megatrends, and ubertrends happening within the LOHAS (lifestyles of health and sustainability) market, with the editor of LOHAS Journal, Ted Ning.
This is part 2 of two-part series. Listen to Part 1, LOHAS: The Largest Market that No One's Ever Heard Of.
Resources:
- LOHAS.com
- The LOHAS Forum
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