Wednesday, August 22, 2007
Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising
Download Now
|
|
Podcast Episode Summary
We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the ROI on advertising expenses and whether to produce ads in-house or with an advertising pro.
|
About The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast Podcast
More Business Podcasts
|