Thursday, August 23, 2007
Conversations from Reputation Institute, #4
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Podcast Episode Summary
Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and brand reputation. The company's methodology analyzes existing issues and predicts changes in those issues and the emergence of new issues early in their life cycle.
Sardella discussed the use of belief formation models and the factors that impact belief formation, including negativity and trustworthiness. According to Sardella, companies that can express empathy and caring about their stakeholders enhances its trustworthiness.
I invite you to listen to my interview with Mr. Sardella, recorded May 26, 2006, at the Reputation Institute's 10th International Conference on Corporate Reputation, Image, Identity, and Competitiveness.
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