Thursday, August 23, 2007
Corporate Reputation: Conversation with Jeffrey T. Resnick
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Podcast Episode Summary
Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewpoints of multiple stakeholders groups.
Resnick warns executives that they are probably not doing enough to protect their company's reputation and that they lack the information necessary to accurately determine where reputational risks reside in the company.
I met with Resnick Thursday (5/24/07) morning in his Princeton, New Jersey office.
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