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Thursday, August 23, 2007

Corporate Reputation: Getting Sustainable







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Podcast Episode Summary


Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, author of The Triple Bottom Line, points to several companies, including GE and Pepsi, that are reaping the profits that Savitz believes a sustainable business culture will bring. In this podcast, Savitz and I discuss how a company can adopt a culture of sustainability, how a company can find its “sustainability sweet spot”, and companies that have not adopted a sustainability mindset. Our interview was recorded June 15, 2007. 


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