Friday, January 4, 2008
Expanding into the Gay and Lesbian Market: What Savvy Medical Practices Know
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Podcast Episode Summary
Many physician practices recognize that they can expand business by reaching out to specific communities, including targeting lesbian, gay, bisexual and transgender (LGBT) patients. Ellen Kahn, Director of the Human Rights Campaign Foundation's Family Project discusses what strategies physician practices are using to reach out to the LGBT community and meet their needs and expectations. She provides concrete examples of what is likely to work or not work.
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About The Journal of Medical Practice Management - General Practice Management Podcast
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