Geoffrey Moore says clean tech offers “the largest market in the history of the planet” in exclusive OCRIRadio.com podcast interview

Podcast Episode Summary

Technology marketing guru Geoffrey Moore sees big green in clean. Moore says global warming is no longer a cause, but a market. “People have completely, completely bought into the notion that this is going to be a global re-engineering of business practices and industrial practices, and it will possibly be the largest market in the history of the planet.” In terms of an investment opportunity, “I think it will dwarf I.T.,” says Moore.

Moore’s statements draw on his venture capital experience as a Venture Partner with Sand Hill Road’s Mohr Davidow Ventures, plus his wisdom as the author of four books including Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line, and his latest, Dealing with Darwin.