Wednesday, February 10, 2010
HAPPINESS EQUALS...LOOKING GREAT IN MY TROPHY JEANS
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Podcast Episode Summary
For some of us getting photographed on the red carpet is our biggest dream. For others, winning the lottery is the key to happiness. And for others, more than 9 million women to be precise, getting into their trophy jeans is the ultimate achievement...
Over a third of women (35%) admit to owning trophy jeans, a pair they used to fit into and aspire to fit into again in the future. These jeans -held on to on average for 3 years as physical reminder of when they felt they looked their best - are frequently used as an inspiration to women to lose weight.
There are close to 130m pairs of jeans across the UK, with each woman owning an average of five different pairs. It's clear to see jeans are still the benchmark women match their shape success against.
New research shows one in five say the elation of fitting into their slim pair of jeans would evoke more euphoria than attending their best friend's wedding (21%) or even winning the lottery (20%). In fact, around one sixth of those women (16%) would forego more than £10,000 just to fit into their slim jeans! 2.3m women said achieving that jean dream would be better than a £25k lottery win.
As fashion is cyclical, chances are many women's goal jeans will be back in fashion in 2010! On average women have held on to their goal jeans for 3 years with one in six women holding onto their trophy jeans for the length of time they've been at their job (18%), and a further one in ten women admitting their perfect jeans have outlasted their longest relationship, according to the research by Kellogg's Special K as part of their Love Your Jeans Again campaign.
Psychotherapist Elisabeth Wilson said, ""For many women having a motivational milestone is absolutely vital to their success and moreover their sense of achievement. 70% of the women surveyed said they would consider fitting back into their goal jeans a considerable achievement they'd be very proud of and it's well documented that visualising themselves wearing their goal jeans is the kind of positive imaging that will help them achieve great results. This combined with the power of positive thinking, support from others and a plan to kick-start a healthy lifestyle leads to real results."
For more information visit www.myspecialk.co.uk
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