If You Want Things The Way They Were...

Podcast Episode Summary

If you long for “the good old days” the way they were a couple of years ago, then things have to change.  I’m not talking about the economy or the politicians.  I’m talking about us and our business.  If we want to regain the success of days past, then we need to change our marketing and how we go about doing it.  The problem is that when things become challenging, there’s a tendency to rely on what used to work.  And here’s what happens...