Monday, December 22, 2008
Jeff Howe on Crowdsourcing
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Podcast Episode Summary
Marketing podcast with Jeff Howe (Click to listen, right click and Save As to download - subscribe now via iTunes Jeff Howe is a contributing editor at Wired magazine, where he covers the media and entertainment industry. In June of 2006 he published an article for Wired titled " The Rise of Crowdsourcing ." That article has name grown to become the book - Crowdsourcing.Jeff is my guest on this episode of the Marketing podcast where he shares this concept and discusses how the small business can take advantage of it.
One of my favorite ideas that came out of our discussion is the fact that branding is essentially a form of crowdsourcing.This episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz . Resources for the small business owner.
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