Wednesday, August 11, 2010
Middle Chamber Books Podcast #24: Deirdre Breakenridge, author of “PR 2.0: New Media, New Tools, New Audiences”
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Podcast Episode Summary
In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of five Financial Times/Prentice Hall business books, which you can purchase by clicking on the text links below. Her newest book, Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, was published after this interview was recorded, and is also available at the bottom of this blog post. Cyberbranding: Brand Building in the Digital Economy PR 2.0: New Media, New Tools, New Audiences Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (with Brian Solis) The New PR Toolkit: Strategies for Successful Media Relations Download the podcast file here (24.0 mb stereo MP3 file, 00:24:19 length). Listen to the podcast here: Subscribe to the RSS feed for the Middle Chamber Books podcast series. Apple iPod owners, subscribe to the Middle Chamber Books podcast series in the Apple iTunes Music Store. These podcasts are available for sponsors. Please let us know if you are interested in sponsoring our programs. If you listen regularly and [...]
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