New Frontiers in Political Polling: Social Media and "Sentiment Analysis"

Podcast Episode Summary

Whether you like it or not, your online status updates are now fueling America's political machine. Campaigns are mining social networks for data on potential supporters. Facebook is teaming up with Politico, granting the news outlet exclusive access to user data. The goal: using sophisticated computer programs to interpret our language, emotions and political dispositions. Tech Tuesday explores the technical challenges and ethical grey areas of "sentiment analysis" in politics.