Sunday, October 28, 2007
Online Advertising Expo
Download Now
|
|
Podcast Episode Summary
Online advertising continues to evolve beyond the banner ad, and the pace of that evolution is increasing. One of the companies driving the competition for new ways to grab readers’ attention is Exponential, one of the top online ad networks. The company unveiled its EchoTopic contextual advertising service at the recent OMMA Expo, in New York. Before the launch, I spoke with Alistair Goodman, Exponential’s vice president of strategic marketing about the new technology, online advertising trends, doing battle with Google and other ad giants, and the debate over increasingly annoying online advertising.
|
About Rich Levin's PC TALK RADIO Podcast
More Technology Podcasts
|