Saturday, January 21, 2012
Paul Fenwick - All Your Brains Suck - Known Bugs And Exploits In Wetware
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Podcast Episode Summary
Brains have bugs. Our memories can be faulty, emotions are hard to judge, and we're terrible at rating the value of anything. All in all, Paul Fenwick says, human minds make a lot of mistakes, and we're all easy to manipulate. Listing a number of studies, experiments, and business plans, Fenwick dives into how the mind works, where the mind goes wrong, and how businesses can influence people into buying their products. 
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