Wednesday, August 22, 2007
Soft Topic Copywriting: Marketing to the Heart of YourClient
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Podcast Episode Summary
You're an expert at working with people . . .
about people, their feelings, fears, hopes and dreams . . .
But does your marketing copy deliver the personal quality you need to emotionally connect with your prospects? If not, your copy is failing to Match Your Message to the Heart of Your Market.
In this program you learn how to write soft topic marketing copy that both connects with the heart of your reader and allows you to write sales copy that "feels in integrity" with what you do.
In this program you discover how to:
- Determine the single most important purpose for your website and what to do about it
- Identify hard sell language that will turn off your prospective clients
- Avoid the top 10 "Taboo Words" – you’ll get the list – and learn why they don't work
- Make use of the top 10 "Enchantment Words"– you’ll get the list – and understand why they work so well
- Develop "Problem-Agitate-Solve" marketing copy that will boost your results ten-fold
- Differentiate between ROI and ROE
Use the "AIDA" formula to write effective marketing copy
- Write copy from inside the mind of your ideal client
- And much more!
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