The Engaging Brand: Show 313 - How the recession has changed buying decisions

Podcast Episode Summary

We talk about how the recession has affected the way consumers view brands and how their spending patterns have changed. So

• How the recession is acting as a catalyst for consumers to reinvent themselves.
• How the feeling a brand portrays has increased in importance, especially kindness and empathy.
• Will the change in buying considerations live after the recession?
• How we need to embrace the concept of liquid living and what we mean by liquid living?
• It is not about new products and services per se but can be about the positioning of the brand towards liquid living.
• How the most important buyer information is what they not say - so how do you find it out!
• The entrepreneurial spirit in Detroit.

Remember if you can also listen to John's thoughts on a previous podcast Brand Bubbles - A Crisis in Brand Values