Saturday, August 11, 2007
Words Embellished by Ad Industry
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Podcast Episode Summary
What's in a name? When it comes to products on the market, suggests John Ciardi, it may boil down to whatever sells. Whether it's the "Hudson seal" coat made from an imaginary animal, or "German silver tableware" that is neither German nor silver, savvy advertisers have used language not just to inform but also to mislead.
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