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Business English Study - inspiring students & teachers






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Summary
Entrepreneurs, Companies, Products

Feed: http://feeds.feedburner.com/CapitalEnglishPod
Web: http://www.businessenglishstudy.com

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Wednesday, April 18, 2012

AR - MOBILE MARKETING (advanced)


AR stands for Augmented Reality. Is it the future for mobile marketing? ..


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Friday, April 6, 2012

NINTENDO - importance of innovations (advanced, updated April 2012)


Nintendo has been successful with its innovation. What is coming next? ..


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Thursday, March 29, 2012

KODAK - business mistakes (advanced, updated March 2012)


Kodak is an innovator and market leader. So why did it ignore the digital revolution? ..


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Wednesday, February 29, 2012

ESTÉE LAUDER - sales techniques (advanced)


How did Estée Lauder create a global cosmetics brand from nothing? ..


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Wednesday, January 18, 2012

THE BEATLES - how to utilise the long tail (advanced, Jan. 2012)


The Beatles continue to generate millions of dollars. How do they do it? ..


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Sunday, January 8, 2012

REAL MADRID - Galacticos business strategy (elementary, Jan 2012)


Real Madrid football club introduced ‘The Galacticos Strategy‘ in 2000. Was it a success? ..


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Thursday, November 24, 2011

JOHNNIE WALKER - how to innovate (advanced)


Johnnie Walker is a global whisky brand. How did it innovate? ..


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Wednesday, November 16, 2011

ADIDAS vs PUMA - how to compete (advanced, updated Nov. 2011)


Adidas and Puma have a history of competition. Who is winning? ..


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Thursday, November 10, 2011

BOTOX - keep business fresh (advanced)


Botox is an anti-aging cosmetic drug. But is that all? ..


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Tuesday, October 25, 2011

ZARA - how to succeed in fashion retail (elementary, updated Oct. 2011)


How did Zara become a global clothes brand? ..


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Wednesday, October 19, 2011

YOUTUBE - how to sell the business model (advanced level, updated Oct. 2011)


How did YouTube sell the business model to Google for $1.65bn? ..


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Tuesday, September 20, 2011

STARBUCKS - informal business meetings (advanced, updated 20/09/11)


What makes Starbucks such a powerful global brand? ..


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Wednesday, September 14, 2011

FRED PERRY - cool clothing (advanced level)


What makes Fred Perry a cool clothing brand? ..


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Tuesday, September 6, 2011

LONELY PLANET - the travel business (advanced level)


How did Lonely Planet become a global publisher? ..


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Tuesday, July 5, 2011

AMAZON - how to present your ideas (advanced level)


How does Jeff Bezos present his company, amazon.com? ..


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