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Wednesday, January 18, 2012
The Beatles continue to generate millions of dollars. How do they do it?
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Sunday, January 8, 2012
Real Madrid football club introduced ‘The Galacticos Strategy‘ in 2000. Was it a success?
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Thursday, November 24, 2011
Johnnie Walker is a global whisky brand. How did it innovate?
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Wednesday, November 16, 2011
Adidas and Puma have a history of competition. Who is winning?
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Thursday, November 10, 2011
Botox is an anti-aging cosmetic drug. But is that all?
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Tuesday, October 25, 2011
How did Zara become a global clothes brand?
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Wednesday, October 19, 2011
How did YouTube sell the business model to Google for $1.65bn?
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Tuesday, September 20, 2011
What makes Starbucks such a powerful global brand?
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Wednesday, September 14, 2011
What makes Fred Perry a cool clothing brand?
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Tuesday, September 6, 2011
How did Lonely Planet become a global publisher?
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Tuesday, July 5, 2011
How does Jeff Bezos present his company, amazon.com?
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Wednesday, June 15, 2011
What is the point of Twitter?
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Thursday, June 9, 2011
How did Benetton attract attention and was it beneficial to the brand?
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Wednesday, June 1, 2011
Foster & Partners design and create iconic architecture. How did they build their reputation?
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Wednesday, April 27, 2011
Rolex is an expensive brand. How can you spot a fake?
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