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Wednesday, June 15, 2011
What is the point of Twitter?
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Thursday, June 9, 2011
How did Benetton attract attention and was it beneficial to the brand?
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Wednesday, June 1, 2011
Foster & Partners design and create iconic architecture. How did they build their reputation?
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Wednesday, April 27, 2011
Rolex is an expensive brand. How can you spot a fake?
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Thursday, April 21, 2011
Why does corporate typeface matter?
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Thursday, April 7, 2011
What makes a logo successful. What is the hidden message?
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Saturday, February 5, 2011
Kalashnikov is a global brand, but the manufacturer is bankrupt. How did that happen?
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Friday, January 28, 2011
What makes McDonald’s a successful franchise?
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Tuesday, January 4, 2011
How did Ben & Jerry’s create customer loyalty to become a global brand?
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Wednesday, December 15, 2010
Who buys shoes for $5000? Manolo Blahnik has a business model that works.
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Thursday, November 18, 2010
Facebook has millions of users, but is profit a priority?
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Thursday, November 4, 2010
How does a company like Bang & Olufsen listen to its customers?
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Monday, October 25, 2010
What strategy did Jack Welch use to find business winners?
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Thursday, October 7, 2010
Dell always tries to make its customer service better. Why?
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Thursday, September 23, 2010
What serious business mistake did Kodak make?
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