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Saturday, May 12, 2012
There are many things you can do to improve the way you craft your message. Today's podcast explains why knowing your audi..
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Monday, April 30, 2012
"All things being equal," each of us is wired to choose the cheapest option. Make things unequal, therefore, and price is ..
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Monday, April 16, 2012
Every professional knows that workd-of-mouth is the best way to find clients. And if it's nothappening often enough for yo..
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Monday, March 26, 2012
The key to a great newsletter is great content. That said, consistency plays a role too. Today's podcast offers three sugg..
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Friday, March 16, 2012
I know you want more clients faster. But jumping to close is not the most efficient way to make it happen. Today's p..
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Monday, February 27, 2012
Staying in touch with the people you know is your best marketing tool. As today's podcast reveals, you don't even have to ..
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Wednesday, February 15, 2012
Are you doing work that you're not particularly good at? Well then stop it. Today's podcast explains why...
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Sunday, January 22, 2012
Do you usually order something to eat when you visit a restaurant? Maybe it's because they give you a menu. Today's ..
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Monday, January 16, 2012
Welcome to our first podcast of the year that points out the benefits of viewing everything you do as a marketing opportunity. ..
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Tuesday, December 20, 2011
Today's podcast offers three suggestions for making your enewsletter subject lines more effective, in addition to explaining why..
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Tuesday, December 20, 2011
Today's Podcast contains a simple idea: What you, as a solo professional, can learn from a rock star legend. (Thank ..
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Wednesday, November 16, 2011
Today's podcast concerns bathrobes, mice and three things to keep in mind when selecting newsletter topics. Intrigued? Wh..
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Monday, October 31, 2011
Today's podcast relates a recent selling experience of mine, one in which a strong relationship made all the difference. ..
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Friday, October 14, 2011
It was raining yesterday morning when I left the house to go running. Not sort of raining, either. I'm talking full out, full bl..
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Friday, September 30, 2011
I don't know much, but I know this: No story ever ends well when it begins with the following, panicked question, "Does that clo..
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