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Thursday, August 23, 2007
Can companies adopt sustainable business practices and not merely remain profitable, but increase profits? Andrew W. Savitz, au..
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Thursday, August 23, 2007
Jeffrey T. Resnick is president of Opinion Research USA. He describes corporate reputation as the aggregate result of the viewp..
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Thursday, August 23, 2007
Bill Flitter is founder and vice president of marketing for Pheedo.
Flitter’s company converts RSS feeds into “rich, dynami..
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Thursday, August 23, 2007
Yesterday I attended the ClickZ Advertising in Social Media conference in New York. While there I interviewed several leaders i..
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Thursday, August 23, 2007
The tragedy at Virginia Tech highlights the importance of communication during a crisis. I recently spoke with Gerald Baron, pr..
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Thursday, August 23, 2007
Has blogging become a business essential? What does it take to operate a successful blog? How do you measure a blog's success?..
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Thursday, August 23, 2007
Thanks to the magic of green screen technology, Rovion is helping corporations, small businesses, political campaigns and others..
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Thursday, August 23, 2007
Adam Gerber, vice president of ad products and strategy for Brightcove, Inc., discusses the company's online video advertising s..
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Thursday, August 23, 2007
What constitutes “online buzz”? Pete Blackshaw, Chief Marketing Officer for Nielsen BuzzMetrics, explains what is, and is n..
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Thursday, August 23, 2007
ClickZ's Online Video Advertising Forum last Friday looked at the growth of online video advertising and how it can be part of a..
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Thursday, August 23, 2007
Despite many years of charitable contributions and philanthropic support, Merck & Co. historically did not publicize its corpora..
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Thursday, August 23, 2007
Today I attended Ethical Corporation’s “How To Communicate Your Corporate Values to Consumers” conference in Philadelphia...
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Thursday, August 23, 2007
Today we spoke with Lee Odden, founder of Top Rank Online Marketing, about search engine optimization (SEO) for news releases. ..
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Thursday, August 23, 2007
Anthony Sardella is chief executive officer and founder of evolve24, a business analytics company focusing on corporate and bran..
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Thursday, August 23, 2007
Eric S. Jackson is vice president of corporate communications for
FedEx. Jackson discusses the importance FedEx places on corpo..
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