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Tuesday, March 9, 2010
Many speakers hide behind their PowerPoint slides, I prefer not to use PPTs at all. Instead, I opt for a simple, interactive han..
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Thursday, October 22, 2009
Neil Guilmette of The CPA Network invited me to present a ‘cross/through marketing’ seminar to his Roundtable of acc..
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Tuesday, December 30, 2008
On December 16, I was invited back for a 3rd time to address the Preferred Providers Network of the National Network of Accounta..
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Tuesday, October 14, 2008
We all have a marketing budget. Is it a line item? Is it consciously invested? Is it monitored? Is it planned?
Our marketing..
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Tuesday, August 12, 2008
When I work with clients, our relationship is forged on what I call “The 10 Basics.” It is what it sounds like. An..
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Friday, June 6, 2008
Last Thursday I was invited (again) to be the final speaker in this season’s series of business seminars at the Half Hollo..
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Tuesday, April 29, 2008
Nowadays, a 30-second elevator pitch is way toooo long! Worse, our prospects, referral partners, and centers of influence can b..
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Monday, January 28, 2008
Yesterday, I was invited to be a guest instructor at the Fashion Institute of Technology, where I’ve taught classes before..
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Sunday, October 28, 2007
Stop being all things to all people. Stop chasing more than 1 rabbit.
Targeting a market can be nerve-wracking to some. ‘..
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Sunday, October 28, 2007
It happened to me again: I was commenting on somebody else’s blog, and I got inspired to elaborate on my point here. (You..
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Wednesday, September 26, 2007
What’s the biggest objection given to you by prospective clients?
What’s the biggest misconception or stigma about y..
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Thursday, August 23, 2007
The July/August issue of Harvard Business Review features an article that discusses a new study about “What makes an exper..
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Thursday, August 23, 2007
Last Tuesday, the National Network of Accountants (well, their Preferred Providers Network) invited me to present to them again...
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Thursday, August 23, 2007
I was with friends 2 nights ago… and the neo-verbs “to Google” & “to Wikipedia” (as in “..
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Thursday, August 23, 2007
(On July 7, I had 16,318 hits… what do I have now? What’s the average? I’m hitting over 300 a day. Thank yo..
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