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Roberts' Rules of Marketing Research

Summary
Dr. Dave Roberts on Marketing Research Issues

Feed: http://www.RobertsResearch.com/RobertsRulesPo..
Web: http://www.RobertsResearch.com/

Thursday, August 23, 2007

Roberts' Rules Podcast #1: Integrated Marketing Communication and the Research Connection

Dr. Dave Roberts discusses marketing research and its integral role in Integrated Marketing Communication (IMC)...

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