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Thursday, August 23, 2007
The online press release has taken another big step forward.
PRWeb has launched a new feature allowing customers to embed video ..
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Thursday, August 23, 2007
It's a pretty common occurrence in the PR agency business. A prospective client calls up and wants help putting out a press rel..
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Thursday, August 23, 2007
Welcome to the new PR.
In the old, pre-Web 2.0 world, conventional wisdom held that it was necessary "to have significant news b..
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Thursday, August 23, 2007
The sale of a business is something that is usually done in private, with communications typically beginning when the transactio..
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Thursday, August 23, 2007
The year 2006 was as exciting a period in communications as I can remember.
Technology drove a lot of it. We talked earlier i..
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Thursday, August 23, 2007
A lot of public relations involves the attempt to generate media interest in a particular topic. In some cases, however, attent..
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Thursday, August 23, 2007
We've talked before about the great strides press releases have made over the past few years. It's no surprise, for example, th..
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Thursday, August 23, 2007
When I heard about The Washington Post's decision to allow comments on all of its online news stories, I was taken aback.
During..
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Thursday, August 23, 2007
Press releases sit at the center of many PR campaigns, and with recent advances in Internet technology the release itself is in ..
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Thursday, August 23, 2007
There is little question that we are in the middle of a public relations bull market. PR services are in great demand, and wit..
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Thursday, August 23, 2007
Blogging has become a major force in the media world. However, in the corporate arena it continues to be viewed with caution.
De..
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Thursday, August 23, 2007
The growing importance of the press release has been hard to miss by those active in the communications world.
Press releases ca..
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Thursday, August 23, 2007
Writing is a critical skill for communicators, particularly now that the Internet era is solidly upon us.
Press releases. Blog ..
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Thursday, August 23, 2007
Tell any journalist that the press release has become the No. 1 information source ahead of trade journals, news and general mag..
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Thursday, August 23, 2007
Journalism and marketing are vastly different disciplines with strikingly different aims. Journalists want to inform; mark..
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