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The eCommerce Minute Podcasts






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Summary
Got a minute? Listen every workday as Practical eCommerce offers a 60-second tip to improve your ecommerce business.

Feed: http://www.practicalecommerce.com/podcasts/14..
Web: http://www.practicalecommerce.com/podcasts/14..

More Technology Podcasts

Friday, May 25, 2012

Consider Local Mobile Search


Local search is when somebody searching for an item is able to find it locally for same day delivery or in-store pickup. As loc..


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Thursday, May 24, 2012

Use More Than One Product Photo


Because consumers can’t actually touch the products you are selling in your online store, having images depicting multiple ang..


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Wednesday, May 23, 2012

Start With Good Photographs


You should always start with a quality product image. Find the right lighting, use a tripod, and make sure your camera is proper..


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Tuesday, May 22, 2012

Contribute Positively


Social media marketing's mission should always be to add real value to the social communities where customers and potential cust..


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Monday, May 21, 2012

Optimize Buttons


Small changes — like optimizing buttons — can add up to big conversion rate improvements. Many conversion rate improvements ..


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Friday, May 18, 2012

The Voice of Keywords


To give keywords a voice, simply place them on a website. Cramming all the keywords onto a single glossary page will make each k..


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Thursday, May 17, 2012

Tweak Your Default Sort Settings


The default sort preference for your landing pages can have a big impact on average order value and conversion rates. Increased..


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Wednesday, May 16, 2012

Change Advertising Campaigns Fearlessly


If a campaign that had been performing well enters a slump, gather the information necessary to make a good decision, and be wil..


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Tuesday, May 15, 2012

Set Pay-Per-Click Expectations


Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surprises. One popular tactic is to..


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Monday, May 14, 2012

Join a Digital Catalog


Rather than printing a catalog, merchants can join a group catalog app — which includes products from many different merchants..


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Friday, May 11, 2012

Set a Reasonable Expiration Date


Even though promotions should run for a limited period, it's best to give users a few days to see and claim an offer. This also ..


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Thursday, May 10, 2012

Add Calls to Action to Your Tweets


Regardless of whether you offer products through an exclusive Twitter account, include calls to action in your tweets. If someon..


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Wednesday, May 9, 2012

Get Development Agreements In Writing


Make sure there is a written agreement between you and your developer before the developer starts the work. This seems basic, b..


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Tuesday, May 8, 2012

Emphasize Self-Service


Customers have become more savvy with using the Internet and they at times prefer self-service to emailing or calling a customer..


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Monday, May 7, 2012

Solicit Feedback


A successful business follows a process of continuous improvement. You can have the best customer service team and tools in plac..


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