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The Elusive Fan







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Summary
The only sports marketing and communication podcast on the Web, The Elusive Fan explores the hottest topics in the sports world with an industry expert every week. Based on the book The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, and Ben Shields, the show is bi-weekly discussion not about playing sports, but selling them.

Feed: http://www.mevio.com/feeds/theelusivefan.xml
Web: http://www.mevio.com/shows/?show=theelusivefa..

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Sunday, May 11, 2008

Interview with Joe Flanagan, Chairman of Major League Lacrosse's Chicago Machine


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Saturday, April 26, 2008

Mark Murphy, President and CEO of Green Bay Packers


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Sunday, March 16, 2008

Interview with Ira Berkow, former New York Times sportswriter


Check out for Ira's recently reissued book, Beyond the Dream: Occasional Heroes of Sport, at http://nebraskapress.unl.edu/(S(4ee..


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Sunday, January 27, 2008

Mason Gordon, Creator and Managing Partner of SlamBall


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Thursday, December 20, 2007

Marketing Major League Soccer: Interview with Stuart Crystal, Vice President of Marketing and Consumer Products, MLS


http://m.podshow.com/media/1847/episodes/91540/theelusivefan-91540-12-18-2007.mp3..


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Sunday, November 11, 2007

Branding FIFA: Chris Lightfoot, Managing Director of Whitestone Sports


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Sunday, October 21, 2007

Advertising in Sports: A Discussion with Peter Lubell


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Saturday, September 22, 2007

Robert Fox, Vice President of TNS Sport, Home of the ESPN Sports Poll


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Saturday, September 8, 2007

Interview with Jeffrey Pollack, Commissioner of the World Series of Poker


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Thursday, August 23, 2007

Matthew Alexander, President of Chicagoland Speedway and Route 66 Raceway


For more information on Matt, the Chicagoland Speedway, and Route 66 Raceway, please visit www.chicagolandspeedway.com.   ..


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Thursday, August 23, 2007

Interview with Dr. Sam Fullerton, author of Sports Marketing


http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=007312821X..


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Thursday, August 23, 2007

David Beckham Comes to the US


http://www.sportbusinesscentre.com/news/2007-06-25 http://www.ocregister.com/ocregister/sports/abox/article_1762080.php http://s..


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Thursday, August 23, 2007

The Elusive Fan's "Super Fan"


http://m.podshow.com/media/1847/episodes/68406/theelusivefan-68406-06-30-2007.mp3..


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Thursday, August 23, 2007

Selling Cricket: Discussion with Jamie Stewart, Global Sponsorship Manager of the International Cricket Council


http://m.podshow.com/media/1847/episodes/64623/theelusivefan-64623-06-08-2007.mp3..


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Thursday, August 23, 2007

The Fantasy Sports Industry


For more information on the FSTA, please visit www.fsta.org, and for more information on SportsBuff.com, please visit www.sports..


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