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The Elusive Fan






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Summary
The only sports marketing and communication podcast on the Web, The Elusive Fan explores the hottest topics in the sports world with an industry expert every week. Based on the book The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein, Philip Kotler, and Ben Shields, the show is bi-weekly discussion not about playing sports, but selling them.

Feed: http://www.mevio.com/feeds/theelusivefan.xml
Web: http://www.mevio.com/shows/?show=theelusivefa..

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Interview with David Gross, Commissioner of Major League Lacrosse


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Thursday, August 23, 2007

Coppock on The Elusive Fan


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Thursday, August 23, 2007

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Tailgating, Sacks, and Salary Caps


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Thursday, August 23, 2007

From the Competition to the Classroom


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