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The Small Business Owners Manual by author Joe Kennedy: Selected Readings in mp3 Podcast






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Summary
Author and others read segments of "The Small Business Owners Manual" covering areas such as marketing, new business development, sales, building business plans, forms of legal ownership, tax treatments, 13 ways of new financing, writing effective ads, estores, Internet sites, SEM and SEO marketing, risks of accepting credit cards, business insurance types, and more.



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Web: http://www.TheSmallBusinessOwnersManual.com

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Wednesday, August 22, 2007

Chapter 4 Part 3, Small Business Marketing Programs - Using Promotional Items, Print Advertising and Brochures


We're in chapter 4: Marketing-Artillery for Sales, covering the use of promotional items, print advertising and brochures as par..


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Wednesday, August 22, 2007

Chapter 4 Part 4, Small Business Marketing Programs - Delivering your message via printed newsletters, email marketing (aka spam), yellow pages ads, radio, television and CATV advertsing


We're in chapter 4: Marketing-Artillery for Sales, and discuss the best use of printed newsletters, why email marketing (aka spa..


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Wednesday, August 22, 2007

Chapter 4 Part 5, Small Business Marketing Programs - Corporate Image, Trade Shows, Conventions, Co-op Advertising Programs, and Chamber of Commerce


We're in chapter 4: Marketing - Artillery for Sales, and discuss when to consider trade shows and conventions, explains co-op ad..


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Wednesday, August 22, 2007

Chapter 4 Part 6, Advertising and the Law; and Figuring Your ROI on Advertising


We finish chapter 4: Marketing - Artillery for Sales, with a talk about the laws affecting advertising, a model to determine the..


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Wednesday, August 22, 2007

Chapter 11 Part 1, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing


In the first part of this chapter Ms. Nadia Hopper describes the criteria to use when deciding upon a business bank, how bankers..


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Wednesday, August 22, 2007

Chapter 11 Part 2, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing


Nadia Hopper continues her read of chapter 11, where we discuss three more forms of small business financing. The use of person..


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Wednesday, August 22, 2007

Chapter 11 Part 3, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing


Joe reads this continuation of chapter 11, where we discuss U.S. Small Business Administration (SBA) financing, AR (Accounts Rec..


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Wednesday, August 22, 2007

Chapter 11 Part 4, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing


Joe reads this continuation of chapter 11, where we consider the pros and cons of venture capital, angel investors, home equity ..


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Wednesday, August 22, 2007

Chapter 11 Part 5, Understanding Banking, Credit, and Considering 13 Sources of Outside Financing


To finish up chapter 11 we discuss building a business plan or loan package for presention to investors or lenders to obtain add..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 1 of 6


Number 1 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 2 of 6


Number 2 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 3 of 6


Number 3 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 4 of 6


Number 4 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 5 of 6


Number 5 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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Wednesday, August 22, 2007

TSBOM.com Joe Kennedy - Terry Nalroo Interviews 6 of 6


Number 6 in a series of 6 wide ranging podcast interviews with internet radio host and online selling pro Terry Nalroo and Joe K..


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